Podcasting
Arizona State University | Fall 2023
Launching a Podcast: Crafting a Unique Value Proposition and Audience with a Focus on Longevity and Monetization
Arizona State University | Fall 2023
Launching a Podcast: Crafting a Unique Value Proposition and Audience with a Focus on Longevity and Monetization
The Worker Bees podcast is based on a unique value proposition that meets the specific need for a niche audience of upscale casual dining servers desiring to practice effective communication in the workplace. I created a 30 second trailer and 5 minute pilot episode while fortifying my knowledge of the podcast industry, current trends, and devising a proof of concept. These audio files abide by industry loudness standards and music copyrighting requirements for hosting on any RSS Feed. Through this process, I applied skills such as interviewing, guest management, audio engineering, nonlinear editing with Adobe Audition, and publishing on the Spotify hosting platform.
Positionally Statement: With a Bachelor of Science in Communication and extensive hospitality experience, I bring effective communication and conflict management skills that enrich the podcast. Featuring industry experts and seasoned servers, the podcast delivers diverse perspectives and practical advice for its listeners.