Marketing Collateral
Professional Experience and Mockups
Booklets, Magazine Spread, Menu, Flyers, Post Cards, Business Cards, Punch Cards, Brochure, Gift Vouchers, Logo Design, & Collaborative Project
Embedded Files
Booklets
Booklets
Dance Fusion: Showcase 2024 Program Created with Adobe InDesign
Theme: Dance The Night Away
Dance Fusion: Showcase 2023 Program Created with Adobe InDesign
Theme: Dance Fusion Disco, You Should Be Dancing
Dance Fusion: Showcase 2022 Program
Theme: Dance Dance Fusion Revolution
DANCE-DANCE-FUSION-REVOLUTION-PLAYBILL-2022 (2).pdfMy Contribution to Dance Fusion's Booklets and Annual Showcase
In preparation for the Annual Dance Fusion Showcase, I develop a theme and graphics, design marketing collateral, and create booklets in Adobe InDesign to provide detailed information about the show to the audience. I manage Meta campaigns to recruit performers and boost ticket sales, and conduct real-time social media promotion using mobile videography and DSLR photography during the show. Additionally, I assist with event logistics, including the live stream, raffles, ticket booth, silent auction, and coordination with vendors, volunteers, and performers. On a need basis, I also assist other businesses with developing ads for the booklet.
Magazine Spread
Magazine Spread
Mock Client: Glossier | Adobe InDesign Mockup Magazine Spread (2023)
Menu
Menu
Mock Client: The Ranch at Laguna Beach - Lost Pier Cafe | Adobe InDesign Mockup Trifold Menu (2023)
Flyers
Flyers
Client: Dance Fusion | Dance Class Flyers for Yudi Jo, Mayra Burciaga, and Beth Richards (2023)
Client: Dance Fusion | Master Ballet Class Flyers for Natalia Magnicaballi (2024)
MOCK Client: Visit Laguna | Adobe InDesign Flyer
Client: Dance Fusion | Showcase 2022 Adobe InDesign Flyer
Client: AZ Idol Superstars | Dance Fusion Showcase Program Ad (2022)
The client, AZ Idol Superstars, requested the creation of a vibrant flyer specifically incorporating their provided text. I designed the flyer to be visually engaging while seamlessly integrating the client's text, ensuring the final product met their expectations and effectively communicated their message.
Postcards
Postcards
Client: Simon Chiropractic | Dance Fusion Showcase Program Ad (2023)
Simon Chiropractic requested a professional photograph of their front office and provided a specific outline for the included text. I captured high-quality images of the front office and seamlessly integrated the client's text, creating a cohesive and visually appealing postcard that effectively conveys their messaging and represents brand cohesiveness.
MOCK Client: Flyers Direct (2024)
Mock Up
This is a mockup postcard for Flyers Direct, enhancing their original advertisement used annually in the Dance Fusion showcase program. I added a modern design, generated an AI image that represents the brand, and incorporated a scannable QR code that directs users to the homepage of their website.
Original
Business Cards
Business Cards
Punch Cards
Punch Cards
Brochure
Brochure
Client: Dance Fusion | Brochure (2019)
2019 brochure (final copy)ready for printing.pdfGift Vouchers
Gift Vouchers
Client: Dance Fusion | Gift Vouchers
GIFT VOUCHER - DF, DFTD, & DFYA.pdfLogo Design
Logo Design
October 2020
October 2020
I assisted with the launch of the Dance Fusion Teen Division. My responsibilities included creating unique branding for the program, designing a logo, developing an audience demographic, and creating a Meta paid campaign. I also collaborated closely with all of the Dance Fusion Teen Division instructors to individually promote each class with the goal of driving engagement and enrollment.
Ad Campaign Results:
The Launch of the DFTD Meta ad campaign ran on Facebook and Instagram Reached 10,244 users and generated 18,786 impressions. The budget for this campaign was $45, and received 25 clicks with an average CPC of $1.80. The business objective for this campaign was to build awareness around Dance Fusion's new Teen Division program.
Dance Fusion Teen Division Logo
Collaborative Project
Collaborative Project
August 2018
August 2018
I partnered with local Arizona artist Brittany Michelle Johnson to design several branded murals for Dance Fusion. These murals created a vibrant atmosphere and distinctive visual identity for the studio. The designated mural area has become a popular spot for dancers to capture and share videos and photos on social media, enhancing our digital presence and engagement.
Artist: Brittany Michelle Johnson
I ♥︎ Dance Fusion Mural
Dance Fusion Youth Academy
Phoenix Wings Mural
Page updated
Google Sites
Report abuse