Digital Audiences Capstone Project: Digital Marketing Report with Real Client Data 

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University (2023)

Project Overview: Audited a real client's social media and website data using Meta Ads Manager and Google Analytics to generate a detailed paid and organic performance report including audience, keyword, and competitor analysis. Developed data-driven strategies for Meta Ads and Google Ads, incorporating insights from  the client's demographic of users. Implemented SMART goals and KPI measurement to align with the client’s business objectives and presented a strategy with actionable tactics for enhanced social media and SEM engagement.

Outline of the Digital Marketing Report 

Section 1: Strategy, Tactics, SMART Goal, and KPI Measurement

Section 2: Google Search Ads Campaign Measurement 

Section 3: Meta Ad Campaign Measurement 

Section 4: Organic Search, Paid Search, and Keyword Research

Section 5: Meta Social Audit 

Section 6: Google Analytics Report

Section 7: Sparktoro Influencer & Collaboration Recommendations

(Report Period January 2019 - January 2023) 

Throughout my time at dance fusion, I have ran over 100 Meta ad Campaigns. However, I will be reporting over my top 55 campaigns over the period of 2022-2023. During this report period I received 1,857 clicks, and averaged a cost per click of $0.39 with Instagram and Facebook Meta ad campaigns. Managing an annual budget of $250 per year,  my total ad spend was $729 for this report period. My ad campaigns generated 82,156  impressions, reached 46,675 users across 55 Paid Instagram and Facebook ads. 

The Following data showcases my ability to achieve results on Meta ad campaigns with a limited budget. During this report period, I was able to maximize the paid social budget building awareness and engagement with Dance Fusion's demographic and segmentation, and keep the CPC and CPR as low as possible.