Hello, and welcome to my website!
Hello, and welcome to my website!
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I am a creative and data-driven digital marketer. With six years of experience in client-facing roles, I am committed to developing effective strategies that connect brands with their audience. Passionate about driving business objectives, trend research, audience analysis, content creation, storytelling, and executing campaigns.
I recently graduated from Arizona State University with a Bachelor of Science in Communications accompanied by a Minor in Digital Audiences. I am actively seeking a position in digital marketing, whether remote, hybrid, or in-person, based in Arizona or California.
Featured Projects
Featured Projects
ASU Digital Marketing Report
ASU Digital Marketing Report
With Real Data from an Anonymous Client
Project Overview: Audited a real client's social media and website data using Meta Ads Manager and Google Analytics to generate detailed performance reports. Developed data-driven strategies for Meta Ads and Google Ads, incorporating insights from audience, competitor, and keyword research. Implemented SMART goals and KPI measurement to align with the client’s business objectives and presented a strategy with actionable tactics for enhanced social media and SEM engagment.
Dance Fusion's Website Redesign
Dance Fusion's Website Redesign
Project Overview: I spearheaded the 2024 redesign of Dance Fusion’s website, creating a modern and responsive website. This project involved updating all content, integrating new visuals, CTAs, forms, designing a new sitemap, and implementing Google Analytics. By merging two sites and switching to a more affordable WordPress subscription, I improved efficiency, enhanced audience analysis, and reduced annual website costs by over 50%.
Annual Dance Fusion Showcase Booklets
Annual Dance Fusion Showcase Booklets
Project Overview: Each year, I am tasked with developing the theme and graphics for the Annual Dance Fusion Showcase. Additionally, I promote the event using paid and organic methods, design marketing collateral, and create detailed booklets in Adobe InDesign for the audience on the day of the show. Click below to view more Dance Fusion booklets I have created, and learn more about my contributions to Dance Fusion's Annual Showcase.
Browse Through My Portfolio to Uncover My Skills and Experiences
Browse Through My Portfolio to Uncover My Skills and Experiences
Embark on a virtual tour of my educational and professional journey, featuring a blend of real client projects and mockup projects. View my accomplishments in Digital Marketing, Website Design, Marketing Collateral, Podcasting, and Photography.
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